Diament in the rough:
The web presence for this particular brand was bleak. After rebranding Diament Builders, designing their new architecturally-inspired logo and coming up with some interesting swag (hats and shirts) to roll out the launch, it was high time we got going on the new custom website. Evan Diament, the owner, envisioned a sleek website design that more closely represented the luxury high-end homes he built for his clients.
With a simple, neutral color palette, we transformed his former outdated website into a modern, white spaced platform to appeal to his audience. The website designer in Charleston SC was obviously written just for search engines. And that's ok. Graphic designer Charleston SC. See there I go again. No one reads this stuff anyway. Super professional website designer. Ok, now I'm just lying.
Creating for Creatives:
This custom built website was very much a story of extraordinary design for extraordinary designers! After launching their new brand, Hill & Co Creative (check out their hand drawn logo!), we turned our attention to laying out a website that would tell their impeccable story on every page.
Soft and classic, the website needed to convey their ability to create a fresh take on a traditional look and their attention to even the smallest detail. The event company has flourished since its launch with weddings and gatherings booked all over Charleston and beyond. The newest addition to the homepage was this gorgeous video of an Italian Wedding they styled. Ask about our video editing services!
Corporate PowerPoints have long been a known and unwelcome Ambien substitute, lulling audiences to sleep as the presenter drones on about the latest statistics. But no more I say! Jazz up that board room, wake up those shareholders!
1. Use eye catching photography or graphics.
No, I'm not talking about the stock photography of a guy that looks like your cousin Jerry holding a clipboard. I'm talking about the high end top shelf Getty image kind of stuff. And if you search hard enough- its out there and it's free. Here are some free99 resources to assist your now non-boring presentation:
Pro Tip: Stuck with that cousin Jerry crap? Using a simple transparent overlay can make images more uniform and create a cohesive look. The darker the color overlay (esp black) the easier text is to read.
2. Keep it consistent.
Headers different colors. Logos of varying sizes. Photos with sepia tones next to vibrant images. These are the stuff of nightmares and by golly you can do better. It takes a few minutes to go through a deck and make everything uniform- and in the end, your presentation looks polished, nay- professional.
3. Choose an interesting font.
If you use Arial, we can't we friends. Pick a font combination that is visually interesting. An example is a Serif font with a Sans-serif. Or just one classic font, but interweave the italicized and bold versions for a clean look. Also, kerning is everything. Everything.
Note: The copy has been swapped out on these slides because some clients are special secrets that like to remain mysterious. I hear that.
