After years of designing all-things Real Estate - we're talking multiple websites, email templates, "Sold" postcards, "Just Listed" brochures, logos, marketing campaigns.. it can easily get a little ho-hum if you don't find ways to keep things interesting. I like to find the differentiating factor of a client- be it an established team or an agent that has struck out on their own. Here are a few examples of why the extra effort to dig deeper and be creative and strategic in your approach can yield great results.
Website, print campaigns, digital content
One thing that Luxury Simplified Real Estate is amazing at is generating beautiful content. During my recent tenure as their Creative Director, I spearheaded mailing campaigns, website designs (and redesigns), created gated content for their websites, invitations to events and printed brochures. The sticking point was how to be creative with it. I designed brochures to look like glossy magazine covers, created print campaigns that looked like a letter directed to the target consumer and helped develop "how to" guides on almost every subject acquainted with Real Estate in Charleston, South Carolina.
THE MELLO LIFE
Company Naming, Branding, Logo Design
The world's sweetest couple in Real Estate decided to brand themselves separately from their parent company. Given the saturated market in Charleston, the duo would need something different to give them a leg up on the competition. Picking up on their Chip and Joanna Gains vibe, we worked together to form the brand of The Mello Life, based on their last name of Mello (how lucky are they??). Their photography, social media and website all reinforce this mellow lifestyle and buying process they create for their happy clientele.
Website, Mailing Campaign
This South Carolina Realtor was steadily making a name for himself in an area with 1,650+ active Realtors. Chasen McCall, with Sotheby's International Real Estate, needed a website to show off his unique sales approach and a mailing marketing campaign that actually had people pause in their driveways. With the amount of junk mail people receive in their digital mailboxes and at their homes, designing something to capture people's attention was no small task. BUT. Chasen's stellar career accomplishments made this campaign a home-run. We deigned a series of postcards to highlight his recent sales records and demand people's attention.