Luxury Simplified
Luxury Simplified had a big story to tell. The Charleston-based group operated across several corners of the property world, including luxury real estate, construction, vacation rentals and event venues. The challenge was making that interconnected story easy to understand while giving each part of the company enough personality to stand on its own.
Whitefox partnered with Luxury Simplified as ongoing creative and strategic support for its in-house marketing team, working across brands, platforms and campaigns to create a more cohesive visual presence. What followed was a long-term collaboration encompassing website design, brand development, creative direction, digital campaigns, print collateral, signage and marketing strategy, with the work earning numerous awards and nominations along the way.
As Luxury Simplified evolved, its digital presence needed to evolve with it. The company wanted to move away from the more traditional corporate personality of its previous website and show more of the wit and character behind the business. For the website refresh, we introduced custom illustrations, icons, playful copy and unexpected graphic elements while preserving the polish appropriate for a luxury property brand.
The result was a site that felt far more human and distinctive without losing sight of the sophisticated clientele Luxury Simplified served. More importantly, design became a tool for clarity. The visual system helped visitors navigate multiple services, understand how the businesses connected and quickly identify the part of Luxury Simplified that could help them.
Client Services
CREATIVE DIRECTION
BRAND DEVELOPMENT
WEBSITE DESIGN
MARKETING STRATEGY
DIGITAL ADVERTISING
EMAIL CAMPAIGNS
DIRECT MAIL CAMPAIGNS
CUSTOM ILLUSTRATION
PRINT COLLATERAL
One of the defining aspects of our relationship with Luxury Simplified was the sheer variety of the work.
With multiple businesses, audiences and initiatives moving simultaneously, the internal marketing team needed a creative partner who could jump from a website to a sales brochure, from a new brand launch to a digital advertising campaign, without having to relearn the company each time.
Because Whitefox understood the larger brand ecosystem, individual projects could move more efficiently while still feeling connected to the whole. That partnership allowed us to function as an extension of the marketing team: developing ideas, sharpening messaging, creating visual systems and translating strategy into finished creative across print and digital mediums.
Whether we were explaining four interconnected businesses, injecting personality into a corporate website or launching a new Charleston event venue, the goal was to take something layered and make it feel effortless. Which, for a company called Luxury Simplified, felt rather fitting.
Jessica is bright and creative, but more importantly, she is a keen listener and a thoughtful designer, so inevitably she delivers flawlessly on first draft. She is a delight to work with and the end product is exquisite.
MARY M.
Chief Marketing Officer
