Using infographics in your designs help your audience to digest hard to understand information and also makes the data more memorable. Visually displaying chunky text or important figures can be a better way to connect with your audience.
Highlighting key facts and figures reinforces your brand or business as an authority figure and builds credibility with the audience.
Visual information is processed much faster and more efficiently than text - 60,000 times faster - which is why more people prefer infographics than a block of text. Why is that? 70% of all your sensory receptors are in your eyes and it only takes .01 seconds for your brain to get sense of a visual scene.
Well designed infographics are worth the investment as they are versatile and can be used in a variety of platforms including printed materials, social media, websites and digital marketing.
After years of designing all-things Real Estate - we're talking multiple websites, email templates, "Sold" postcards, "Just Listed" brochures, logos, marketing campaigns.. it can easily get a little ho-hum if you don't find ways to keep things interesting. I like to find the differentiating factor of a client- be it an established team or an agent that has struck out on their own. Here are a few examples of why the extra effort to dig deeper and be creative and strategic in your approach can yield great results.
LUXURY SIMPLIFIED
Website, print campaigns, digital content
One thing that Luxury Simplified Real Estate is amazing at is generating beautiful content. During my recent tenure as their Creative Director, I spearheaded mailing campaigns, website designs (and redesigns), created gated content for their websites, invitations to events and printed brochures. The sticking point was how to be creative with it. I designed brochures to look like glossy magazine covers, created print campaigns that looked like a letter directed to the target consumer and helped develop "how to" guides on almost every subject acquainted with Real Estate in Charleston, South Carolina.
THE MELLO LIFE
Company Naming, Branding, Logo Design
The world's sweetest couple in Real Estate decided to brand themselves separately from their parent company. Given the saturated market in Charleston, the duo would need something different to give them a leg up on the competition. Picking up on their Chip and Joanna Gains vibe, we worked together to form the brand of The Mello Life, based on their last name of Mello (how lucky are they??). Their photography, social media and website all reinforce this mellow lifestyle and buying process they create for their happy clientele.
CHASEN MCCALL
Website, Mailing Campaign
This South Carolina Realtor was steadily making a name for himself in an area with 1,650+ active Realtors. Chasen McCall, with Sotheby's International Real Estate, needed a website to show off his unique sales approach and a mailing marketing campaign that actually had people pause in their driveways. With the amount of junk mail people receive in their digital mailboxes and at their homes, designing something to capture people's attention was no small task. BUT. Chasen's stellar career accomplishments made this campaign a home-run. We deigned a series of postcards to highlight his recent sales records and demand people's attention.
You meet with a potential client. The conversation seems promising, they seem interested. You'll need to follow up within a couple days so you're not forgotten.. thats where a beautiful piece of sales collateral can come in. Here are some benefits to the beloved Digital Brochure.
Creating opportunities for engagement. Emailing potential client a thoughtfully designed digital brochure provides targeted information to qualified potential clients. It is the perfect way to guide them one step further down your marketing funnel. Event planners following up on a website inquiry with their package breakdowns, contractors sending a would-be homeowner with their renovation portfolio, a PR firm emailing case studies to a CEO met at a party- there is an application for nearly every business.
Savings on digital vs print. Once the design is completed, you are not paying for printing and distribution costs, making digital brochures a cost effective solution.
Ease of access. With the ability to view brochures online, potential clients can easily browse through them on mobile devices or desktop- unlike a costly print brochure that can end up in a stack of papers at the end of a desk.
Make sure that your digital and physical marketing materials match the look, messaging, and mission statement on your website. Keeping everything cohesive will reinforce your branding.
