Using infographics in your designs help your audience to digest hard to understand information and also makes the data more memorable. Visually displaying chunky text or important figures can be a better way to connect with your audience.
Highlighting key facts and figures reinforces your brand or business as an authority figure and builds credibility with the audience.
Visual information is processed much faster and more efficiently than text - 60,000 times faster - which is why more people prefer infographics than a block of text. Why is that? 70% of all your sensory receptors are in your eyes and it only takes .01 seconds for your brain to get sense of a visual scene.
Well designed infographics are worth the investment as they are versatile and can be used in a variety of platforms including printed materials, social media, websites and digital marketing.