You meet with a potential client. The conversation seems promising, they seem interested. You'll need to follow up within a couple days so you're not forgotten.. thats where a beautiful piece of sales collateral can come in. Here are some benefits to the beloved Digital Brochure.
Creating opportunities for engagement. Emailing potential client a thoughtfully designed digital brochure provides targeted information to qualified potential clients. It is the perfect way to guide them one step further down your marketing funnel. Event planners following up on a website inquiry with their package breakdowns, contractors sending a would-be homeowner with their renovation portfolio, a PR firm emailing case studies to a CEO met at a party- there is an application for nearly every business.
Savings on digital vs print. Once the design is completed, you are not paying for printing and distribution costs, making digital brochures a cost effective solution.
Ease of access. With the ability to view brochures online, potential clients can easily browse through them on mobile devices or desktop- unlike a costly print brochure that can end up in a stack of papers at the end of a desk.
Make sure that your digital and physical marketing materials match the look, messaging, and mission statement on your website. Keeping everything cohesive will reinforce your branding.