It's not often that an analytical data company is lead by a fun and genuine woman, but that is just the case with Mpowrd Analytics. Being that the human side, the ability to connect the data with the business's story, is the differentiating factor of Mpowrd Analytics, we wanted to be sure to incorporate that into the logo and branding. The owner is drawn to bohemian designs, so we captured the earthy look, female touch and organic color palette in the logo design.