If Luxury Simplified in Charleston SC knows anything, it's how to keep things fresh and current- and their website is no exception. With this website refresh, the company wanted to show off their cheeky side and branch off from the former corporate feel. With custom graphic illustrations, icons and playful copywriting, the website accomplishes just that.
Another challenge for the company, who has several subsidiaries, has been to tell the story of their One Stop Shop client experience. Through a series of hand drawn illustrations of Charleston doors to represent their 4 businesses on the homepage, users get the connection instantly. Boom.