Rather than approaching the identity as something sleek and overly corporate, we looked to the artisans themselves for inspiration. Hand-painted finishes, layered textures and intricately crafted details became part of the visual language, creating a brand that felt refined and elevated while still retaining the tactile quality of the work SuperStrata represented.

The result was an identity that could sit comfortably alongside luxury interiors and high-end design while giving the company a distinctive presence of its own.

We designed and built a website that allowed the craftsmanship to take center stage. Rich imagery, thoughtful typography and a sophisticated visual system gave the individual work room to shine while connecting each artisan back to the larger SuperStrata brand.

Once the brand and digital foundation were in place, our role expanded from design into ongoing brand awareness and marketing. As SuperStrata introduced its new business model, Whitefox developed digital campaigns designed to bring the brand in front of a wider audience.

Across social media, email, print and web, every touchpoint worked together to reinforce the same message: SuperStrata was a destination for exceptional craftsmanship and truly custom interior treatments.