Hill & Co Creative

When one of Charleston’s most celebrated event designers, Blythe Hill, decided to launch a company of her own, she already had the creative vision. What she needed was a brand capable of capturing it.

Hill & Co. Creative was never intended to feel like a traditional event company. Blythe and her team had a distinct point of view: rooted in timeless Southern style, but always willing to introduce an unexpected color, pattern or detail. The challenge for Whitefox was translating that sensibility into a visual identity that felt established from day one, while leaving enough room for the brand to evolve.

And evolve it did. Our relationship with Hill & Co. has grown alongside the company, from its original logo and website to a second-generation digital presence and a broader suite of marketing and proposal materials. The result is a great example of what happens when a brand isn't treated as a one-time project, but as something that can develop a richer personality over time.

Client Services

BRAND STRATEGY & IDENTITY
CUSTOM LOGO DESIGN
WEBSITE DESIGN
WEBSITE REDESIGN
PROPOSAL DESIGN
BROCHURE DESIGN
MARKETING COLLATERAL
VIDEO EDITING

Our initial branding process began by digging into Blythe’s inspiration and the visual language already present in her work. One motif kept appearing: ginger jars.

They became the starting point for a custom, hand-illustrated logo that immediately felt connected to Hill & Co.’s aesthetic. We paired the traditional, recognizable and distinctly Southern ginger jar with custom lettering.

From there, we developed several coordinating logo marks and variations, including a monogram, creating a flexible identity system that could move easily between digital applications, printed pieces and client-facing materials. The finished branding captured something essential about Hill & Co.: an appreciation for tradition without being confined by it.

We designed a refined, image-led website around the original visual identity, pairing a soft palette and delicate design details with generous space for Hill & Co.’s event photography. The result was welcoming, polished and distinctly theirs, giving the newly launched company a sophisticated digital presence that could introduce its work to prospective clients in Charleston and far beyond.

But successful brands rarely stand still.

As Hill & Co. established itself, the personality of the company became even clearer. The work became bolder. The brand became more confident. And the original website, while still beautiful, no longer told the whole story. So we redesigned it again.

For the second iteration, we kept the recognizable foundation of the Hill & Co. identity but turned up the volume. Bold patterns, richer color and more expressive graphic moments became part of the visual system, reflecting the team's signature ability to mix classic elements with an unexpected twist. Rather than abandoning the original brand, we allowed it to grow into itself.

The new website feels more layered and editorial, giving Hill & Co.’s extraordinary event photography room to shine while surrounding it with a visual language that is unmistakably their own. Pattern, typography and color now play a larger role, creating a digital experience that better reflects the creativity clients can expect when they hire the team.

I've worked with Whitefox on several projects (websites, branding, logo design, brochure design, proposal design and more!) and she has always exceeded my expectations. She thoughtfully curates everything- Jessica takes an idea and turns it into a beautifully designed marketing or branding piece!