Just as an outdated home sometimes needs an extensive renovation, brands often need a facelift of their own. Starting with client collaboration worksheets and discovery meetings, we were able to drill down and hone in on exactly where this flourishing company wanted to position itself moving forward. The hand drawn Diament Building logo, based on a sketch by renowned Architect Beau Clowney, captures the attention to detail and creative craftsmanship of Evan Diament and his tight-knit crew.

From there, the busy builder promptly needed identity assets such as business cards, tshirts, hats, and signs. The business cards design is a nod to building permit forms with approval stamps, while the outdoor sign design mimics architectural plans.