Adesso Capital

As Adesso prepared to reach a broader, more sophisticated audience, its existing identity and digital presence were beginning to feel disconnected from the caliber of the business behind them. The internal marketing team needed more than occasional design support. They needed a creative partner who could help elevate the brand, translate strategy into compelling creative and move quickly alongside a fast-paced company.

Whitefox initially came on as a designer on monthly retainer. Over time, that role grew into something much larger: an outsourced creative department working closely with Adesso's senior leadership and marketing team across branding, web, digital advertising, direct mail, social media and ongoing marketing initiatives.

Our first priority was strengthening the foundation.

Rather than abandoning the recognition Adesso had already built, we refreshed the existing brand and developed a more polished visual direction around it. The goal was to modernize the company's image and create a level of sophistication that would resonate with the audience Adesso wanted to attract.

That updated visual language gave us a foundation for everything that followed.

Typography, color, imagery and graphic elements became more cohesive across communications, creating a brand that felt established and credible while still having enough personality to distinguish Adesso in a traditionally buttoned-up financial industry.

Client Services

MONTHLY RETAINER
CREATIVE DIRECTION
WEBSITE DESIGN
STRATEGIC MARKETING
MAILING CAMPAIGNS
SOCIAL MEDIA DESIGN
DIGITAL AD CAMPAIGNS
ONE PAGER DESIGN

Whitefox worked closely with senior leadership to rethink the company's digital presence, helping establish the creative direction and designing a new website that better communicated the sophistication of the evolving brand.

The work extended beyond the public-facing site to Adesso's user portal, an important part of the customer experience that needed to feel connected to the larger identity.

This wasn't simply about making the website look more current. The digital experience needed to build confidence in the company, make its products and services easier to understand and create continuity between the marketing that brought a prospective customer to Adesso and the experience that followed.

Once the new visual direction was established, we turned our attention to customer acquisition. Financial products aren't always the easiest subject matter to make engaging. Rather than allowing that complexity to result in dry or overly corporate communications, we looked for ways to make Adesso's marketing clearer, more approachable and occasionally a little unexpected.

Working closely with the company's marketing team, Whitefox developed campaigns across both digital and traditional channels, including social media creative, digital advertising and direct-mail campaigns designed to introduce Adesso to new audiences.

One of our favorite examples took a complicated ERC qualification process and turned it into a cheeky, easy-to-follow visual flowchart. It was a small example of a larger strategy: simplify complicated information without oversimplifying the business behind it. The campaigns successfully helped the company reach and bring in a new customer base.

The monthly retainer model allowed Whitefox to become deeply familiar with Adesso's brand, leadership, products and business goals. Instead of briefing a new designer every time a project arose, the marketing team had a creative partner who already understood the bigger picture.

That familiarity made it possible to move quickly, an important advantage for a company with frequent campaigns and changing priorities, without sacrificing consistency or strategic thinking.

Whitefox could step into a new assignment, whether it was a one-pager, direct-mail campaign, social media asset, digital ad or larger strategic initiative, and understand how it fit into the brand as a whole.

What began as design support ultimately became an ongoing creative partnership spanning brand development, website and user portal design, strategic marketing, direct mail, digital advertising, social media and sales collateral.

What made the relationship especially valuable was that she didn’t stop at making things look better. She understood what we were trying to accomplish as a business. She developed creative marketing campaigns using both direct mail and digital advertising that brought us in front of new customers and helped expand our reach. We continued working with Whitefox on retainer because having someone who already understood our brand, our goals and our team made every new project faster and easier.